COPYWRITING

Copywriting

As a freelance copywriter, I’ve written standalone graphics, brand messaging framework, taglines, creative pitch decks, social media posts, and hundreds of pages of web content. I strive to tailor my writing to the needs of the client and the project. While some of the aforementioned work is ongoing, here is a selection of past examples.

  • UNIFY Financial

  • Lovely Days Creative

  • BRNDMKRS

  • Centerfield Media

  • Sound Off Films

  • DJI

  • ACCSES

  • CityMaps

UNIFY Financial / Website Rewrite

In the spring of 2022, UNIFY was preparing to launch a new, modern website for its current and prospective members. The goal: distill hundred of webpages down to dozens. I was brought in by Lovely Days Creative to rewrite and streamline web copy as part of this massive consolidation project. My copy priorities were clarity, brevity, and brand tone, in that order.

UNIFY Financial / Reclaim. Rebuild. Restore.

In 2020, UNIFY launched its Reclaim Rebuild Restore campaign: a COVID recovery initiative promoting overall financial wellness and helpful UNIFY products and services. Working under Lovely Days Creative, I wrote over a dozen online articles and infographics covering topics like mental well-being, tax prep, scam protection, holiday planning, account security, and more. The RRR campaign successfully completed its run in 2022.

Savings.com / Thin Merchant Page Project

As part of its mission to help online shoppers save money, Centerfield Media (owner of Savings.com) began a large-scale initiative to optimize web content for over 500 online merchant pages — essentially brand profiles — featuring FAQs, savings tips, insider info, and the best current deals. As a writer/editor for Savings.com, I personally helped write and finalize copy for over 300 unique merchant pages.

Sound Off Films X DJI / Creative Pitch Deck

In the summer of 2016, DJI was preparing to release its Mavic Pro quadcopter drone series. I was brought in by Sound Off Films to create a pitch deck for a video that would showcase this product in a stunning, informative, never-before-seen way. The pitch we chose centered on the DJI Mavic’s unique ability to travel across breathtaking terrain (like an active volcano), while live-streaming video to a location around the world — in this case, an elementary school classroom. The project was successfully green-lit by DJI and produced by Sound Off Films.